Challenge: Rebrand existing business currently in a flooded market and create a new offer that services a newly identified gap.
Activity: Write marketing strategy and roadmap, marketing plan, design and build a website to function as foundation stone for the concept. Create a content, local area marketing and social media strategy, logo and brand equity, mentor owner, manage relaunch and drive various media channels.
Measurables: Concept has been finalised and roll out commenced.