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Creating a powerful and effective local area marketing or social media strategy can be overwhelming, however it does not need to be. A key component of being able to make a difference and stand out as a preferred and recommended choice of solution provider is how we present ourselves to the local community is how we demonstrate and broadcast our "WHY" Our Why us compared to the local competitors Our Why we solve their problem better than any one else Our Why we take away their pain and frustration when others cant. I ask all of you to click on the video link and reflect on the message and how it has been crafted.   https://youtu.be/piohRBLld8wTim What can you learn and apply to Local Area Marketing Strategy. I ta[...]

 What is proximity marketing and how do AdPods work? Google Nearby has made it possible to ultra target customers who are close to the broadcasting device and is also known as proximity marketing, or hyperlocal marketing. Adpods are a small waterproof beacon about 50 mm square and 15mm high, inside is a piece of technology that broadcasts to android and ios enabled smartphones and tablets within a 100 meter radius. Adpods use a combination of Bluetooth and a phone or tablets locator beacon, in conjunction with Google's Nearby software technology to deliver a short message that once clicked takes the viewer to a nominated url. Whew what technical gibberish. In english it's a small plastic device that can be carried as a keyring or stuck on a wall or other hard surfa[...]