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10 minute local area marketing exercise....please! I don’t have time for Local Area Marketing, I hear you say, I have a business to run, a gym session after work and then I have to get home to spend some quality time with my family. When you’re busy running a business, you may find yourself dropping the first thing that doesn’t seem to be working. For some, it’s social media. “It doesn’t work in my business, I am different from those other businesses,” you may argue. But, are you really different? People buy from people they Know, Like, and Trust, a well thought out Local Area Marketing enables this to happen. It helps you create a personality for your business and customers want to trust who they are buying from and what you are offering will solve their problem. Get this right[...]

No is an excuse not to say YES, why your marketing needs to give the customer control. Time wasters are the bane of any businesses existence the cost us in lost time and wages, take us away from what we were focused on at the time, some are just browsing for quotes, others getting prices so they can buy on ebay, what if there was a strategy to turn NO into an asset? There are 3 types of NO   No as a stalling tactic in the sales process, so the customer can take a breath and feel that they are controlling the sale process. No you don't have what I'm after, we'll discuss these two in detail, and, No, you as a business owner DONT want them as a client. Not every sale should be closed as some will just result in loss of profit. Sales cost money, and this has to be a fac[...]

Why Local Area Marketing is the secret to success. Small businesses are starting to truly embrace “local area marketing.” But most don't really understand what it means, it is not just printing some fliers and posting them in letter boxes, it goes much deeper than that. In the past simply sponsoring your local football team with a sign on the fence or your name on the back of the jumpers, showing up at the local chamber of commerce meeting or putting an advert in the local school newsletter then stepping back and you are done!” Well, not quite. A well thought out  Local Area Marketing strategy is the key to your businesses success. In the USA we seen people standing on the side of the road majestically twirling banners, here in Australia our sidewalks are populated with A-[...]