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No is an excuse not to say YES, why your marketing needs to give the customer control. Time wasters are the bane of any businesses existence the cost us in lost time and wages, take us away from what we were focused on at the time, some are just browsing for quotes, others getting prices so they can buy on ebay, what if there was a strategy to turn NO into an asset? There are 3 types of NO   No as a stalling tactic in the sales process, so the customer can take a breath and feel that they are controlling the sale process. No you don't have what I'm after, we'll discuss these two in detail, and, No, you as a business owner DONT want them as a client. Not every sale should be closed as some will just result in loss of profit. Sales cost money, and this has to be a fac[...]