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What in your business is right in front of your nose but you can't see it? I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location on a major freeway in Melbourne, I'm sure many of you recognise it as you exit the Ringwood tunnel on Eastlink. It has tens of thousands of vehicles going past each day, and the first impression I get is totally  underwhelming. No doubt they are spending hard earned profits on marketing to attract new leads, yet right on their front door is a massive missed opportunity. Their front of house is a golden opportunity to market to thousands of potential clients. Next time you go past I bet you'll think "oh yeah what[...]