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 What is proximity marketing and how do AdPods work? Google Nearby has made it possible to ultra target customers who are close to the broadcasting device and is also known as proximity marketing, or hyperlocal marketing. Adpods are a small waterproof beacon about 50 mm square and 15mm high, inside is a piece of technology that broadcasts to android and ios enabled smartphones and tablets within a 100 meter radius. Adpods use a combination of Bluetooth and a phone or tablets locator beacon, in conjunction with Google's Nearby software technology to deliver a short message that once clicked takes the viewer to a nominated url. Whew what technical gibberish. In english it's a small plastic device that can be carried as a keyring or stuck on a wall or other hard surfa[...]