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What we can learn about local area marketing strategy from the knights of old. Quite often I am called upon by new clients to get them started on their journey to find a better way to engage with their local community and grow their businesses using a local area marketing strategy unique to their business model. I am a firm believer that as we have progressed as business owner we have lost track of our sense of community, the ye olde golden days of castles and forts. Why do I believe this? Lets break it down.  In most cases the town was protected by a fort. All those who lived within the fort prospered and traded between themselves Towns folk took time to get to know and help one another The local village was the central place where people lived, worked, socialized, ma[...]