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What in your business is right in front of your nose but you can't see it? I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location on a major freeway in Melbourne, I'm sure many of you recognise it as you exit the Ringwood tunnel on Eastlink. It has tens of thousands of vehicles going past each day, and the first impression I get is totally  underwhelming. No doubt they are spending hard earned profits on marketing to attract new leads, yet right on their front door is a massive missed opportunity. Their front of house is a golden opportunity to market to thousands of potential clients. Next time you go past I bet you'll think "oh yeah what[...]

What Franchisees and Franchisors need to know about Franchise Local Area Marketing Franchise Local Area marketing is not just about doing letterbox drops or as some experts will have you believe having a strategic adwords or social media campaign is critical as part of your tool kit. Whilst these are components of a successful franchise marketing strategy on their own they don't add up to a local area marketing strategy. Local Area Marketing is one of the keys to your franchise's success, and should be designed to complement the brands overall national marketing initiatives. As a franchisee, your marketing efforts do not finish with your contribution to the national or group fund, the fund is certainly utilised to promote the brand, it also covers other marketing costs such as c[...]

Failure to launch, what small business can learn from the experts Your small business can learn a lot from how NASA prepared for a rocket launch. The countdown is a carefully devised set of procedures ending with not only a successful launch but a successful mission. The countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur and is commonly used by NASA during the preparation for a rocket launch, and it include what milestones to watch for to ensure a successful result. During countdown, NASA’s team bring the rocket to the launch site and load it with the payload, while the Launch-center communicates with important sensors on the rocket. What checks does your small business have in place to make sure your product and or serv[...]

Are you find it hard to get your business found? Are you looking for a Local Area marketing Strategy that works? Local Area Marketing (LAM) is the process of identifying, designing and implementing a range of marketing initiatives in your local community that result in positive engagement with individuals, groups, organisations, local businesses, and both customers and affiliates to create and maintain a hometown advantage over your competitors. A successful Local Area Marketing should consist of a number of core elements such as: A local networking and affiliate relationship building strategy Local Google My Business presence, this is easy to set up, simply register for a google account and set up you g+ and get your business verified. Doing this and using Google plus will help[...]

Being customer focused does not mean you are being customer centric   In other words your business is either focused on how you can help your customer v’s how together your customers can help you build your business. When customers experience any brand, they always ask the question, “What’s in it for me?” before they purchase or engage. A customer-focused local area marketing strategy makes the answer(s) to this question obvious as it helps the franchise or local business to offer a reciprocally loyal experience. Although there is truth and necessity behind both marketing strategies, you have to give in order to get to build a reciprocal relationship between your strategic alliances and your target customers. Often this can take months of nurturing to yield results that y[...]

Here is the Official Biggest Loser's guide to create a better marketing plan. Shape up, Look good, Have fun and start generating more leads anytime you like. This is a Tragic tale of an out of shape businesses that gained weight over winter, became unmotivated due to slowing sales and needed get into shape for the summer business season. Hey wait a minute, does this sound like your business? Are you feeling a little disillusioned, disheartened and lacking direction on how to move forward? You are not alone, if you are really serious about being in business then: It’s time to reflect and weigh in, Biggest loser style. It's time to turn on the camera and tell yourself how you let your business get this way, it used to be fast fit and exciting which is why you have invested so much t[...]

5 simple steps from Local Area Marketing Experts that will lead you to success. Workslocal know that a well thought out Local Area Marketing strategy is the key to your businesses success. In the USA we have seen people standing on the side of the road majestically twirling banners, here in Australia our sidewalks are populated with A-frames, and we say “Yeah that worked, but could we do it better? I wonder what would happen if it had a clear strategy?” To be successful at local area marketing you need to have a clear understanding of who your customers really are, don’t be delusional, not everyone want to be your customer or buy your widget. Have a clear idea of what message you want to send to them, these are just some of the things that can influence your message: age, social [...]

To learn how to create a successful marketing strategy you need to understand human behaviour? How there are subtle influences in their buying process, here is a break down of what you need to know. A successful marketing strategy need to take into account a range of emotions that the prospective buyer could be influenced by and design a campaign that will either counter or trigger that influencer. 1. People make decisions emotionally. They decide based on a feeling, need, or emotion, not through a logical thought process. That’s why intangible benefits are the keys to persuasion. When you’re writing, you should ask yourself, “What is the emotional hot button here?” 2. People justify decisions with facts. Example: a man sees an advertisement with a photo of a sports car an[...]