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What in your business is right in front of your nose but you can't see it? I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location on a major freeway in Melbourne, I'm sure many of you recognise it as you exit the Ringwood tunnel on Eastlink. It has tens of thousands of vehicles going past each day, and the first impression I get is totally  underwhelming. No doubt they are spending hard earned profits on marketing to attract new leads, yet right on their front door is a massive missed opportunity. Their front of house is a golden opportunity to market to thousands of potential clients. Next time you go past I bet you'll think "oh yeah what[...]

What Franchisees and Franchisors need to know about Franchise Local Area Marketing Franchise Local Area marketing is not just about doing letterbox drops or as some experts will have you believe having a strategic adwords or social media campaign is critical as part of your tool kit. Whilst these are components of a successful franchise marketing strategy on their own they don't add up to a local area marketing strategy. Local Area Marketing is one of the keys to your franchise's success, and should be designed to complement the brands overall national marketing initiatives. As a franchisee, your marketing efforts do not finish with your contribution to the national or group fund, the fund is certainly utilised to promote the brand, it also covers other marketing costs such as c[...]

Failure to launch, what small business can learn from the experts Your small business can learn a lot from how NASA prepared for a rocket launch. The countdown is a carefully devised set of procedures ending with not only a successful launch but a successful mission. The countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur and is commonly used by NASA during the preparation for a rocket launch, and it include what milestones to watch for to ensure a successful result. During countdown, NASA’s team bring the rocket to the launch site and load it with the payload, while the Launch-center communicates with important sensors on the rocket. What checks does your small business have in place to make sure your product and or serv[...]

Are you find it hard to get your business found? Are you looking for a Local Area marketing Strategy that works? Local Area Marketing (LAM) is the process of identifying, designing and implementing a range of marketing initiatives in your local community that result in positive engagement with individuals, groups, organisations, local businesses, and both customers and affiliates to create and maintain a hometown advantage over your competitors. A successful Local Area Marketing should consist of a number of core elements such as: A local networking and affiliate relationship building strategy Local Google My Business presence, this is easy to set up, simply register for a google account and set up you g+ and get your business verified. Doing this and using Google plus will help[...]

Here is the Official Biggest Loser's guide to create a better marketing plan. Shape up, Look good, Have fun and start generating more leads anytime you like. This is a Tragic tale of an out of shape businesses that gained weight over winter, became unmotivated due to slowing sales and needed get into shape for the summer business season. Hey wait a minute, does this sound like your business? Are you feeling a little disillusioned, disheartened and lacking direction on how to move forward? You are not alone, if you are really serious about being in business then: It’s time to reflect and weigh in, Biggest loser style. It's time to turn on the camera and tell yourself how you let your business get this way, it used to be fast fit and exciting which is why you have invested so much t[...]

5 simple steps from Local Area Marketing Experts that will lead you to success. Workslocal know that a well thought out Local Area Marketing strategy is the key to your businesses success. In the USA we have seen people standing on the side of the road majestically twirling banners, here in Australia our sidewalks are populated with A-frames, and we say “Yeah that worked, but could we do it better? I wonder what would happen if it had a clear strategy?” To be successful at local area marketing you need to have a clear understanding of who your customers really are, don’t be delusional, not everyone want to be your customer or buy your widget. Have a clear idea of what message you want to send to them, these are just some of the things that can influence your message: age, social [...]

Would you like to know how to grow your customer base? Do you know the secret to building a clear picture of your customer? When developing a local area marketing plan that works, the first step is to get to know your community. If you’re lucky, you will already know the local area quite well, you may even live nearby. If this is the case you will be well prepared to develop your local area marketing plan. However, if your franchise is located in an unfamiliar area, it’s important that you do your research and find out more about the community your business serves. There are many ways you can communicate and connect with your target audience; here are just a few ideas which you should consider applying. Communicate Build 2 different databases, one for customers and one for your aff[...]

You can't help but notice car Number Plate Frames are popular because they work! Did you know that at the time of the 2015 Motor Vehicle Census (MVC), there were 18.0 million motor vehicles, registered in Australia? Right now the local car yard is using your car to promote their business for free! For decades car yards have used number plate frames to promote their business using you to do it for them!   Go and check, it doesn’t seem right, but the do it because it works. This low cost Local Area Marketing Solution, will enable you to take back this space and start promoting your business to thousands of motorists, for as little as $5! Hand them out to your customers and run a competition to encourage them to put them on their cars. Ask how Workslocal can hel[...]

With so many marketing channels it can be confusing for businesses Do you understand what they are and how they impact your businesses marketing plan? Do you know what marketing channels you should be using to get that message to your target audience? Are you searching for local area marketing ideas and overwhelmed by all the possible options? In reality it should be simple and 10 years ago there were only a few choices, now it's a minefield of choice and confusion. Environment One strategy for your local area marketing ideas is to use narrowcast and concentrated marketing techniques such as sms or targeted social media ads, as opposed to broadcast marketing. Broadcast being traditional radio, print or TV that mass audiences will see. Another strategy is to focus on onl[...]

What we can learn about local area marketing strategy from the knights of old. Quite often I am called upon by new clients to get them started on their journey to find a better way to engage with their local community and grow their businesses using a local area marketing strategy unique to their business model. I am a firm believer that as we have progressed as business owner we have lost track of our sense of community, the ye olde golden days of castles and forts. Why do I believe this? Lets break it down.  In most cases the town was protected by a fort. All those who lived within the fort prospered and traded between themselves Towns folk took time to get to know and help one another The local village was the central place where people lived, worked, socialized, ma[...]

10 minute local area marketing exercise....please! I don’t have time for Local Area Marketing, I hear you say, I have a business to run, a gym session after work and then I have to get home to spend some quality time with my family. When you’re busy running a business, you may find yourself dropping the first thing that doesn’t seem to be working. For some, it’s social media. “It doesn’t work in my business, I am different from those other businesses,” you may argue. But, are you really different? People buy from people they Know, Like, and Trust, a well thought out Local Area Marketing enables this to happen. It helps you create a personality for your business and customers want to trust who they are buying from and what you are offering will solve their problem. Get this right[...]

From a local area marketing concept the 7/11 model simply can't stack up and what you should learn from their mistakes. $1 Slurpee's are a massive success" a spokesperson for 7/11 has been quoted as saying in various industry publications. So why are they in a mess? Let's break it down. The logic behind a strategic local area marketing campaign is to drive traffic and increase both basket size and profit. As 7/11 is positioned as a bolt on to a service station, one would think (trying not to use the 'assume' word) that the aim is to attract more drivers to stop and fill up? I would be interested if 7/11 took any statistics on the demographic of the purchaser of their $1 Slurpee's, I know my kids queued up for theirs and brought nothing else. Yes it drove traffic to t[...]