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Failure to launch, what small business can learn from the experts Your small business can learn a lot from how NASA prepared for a rocket launch. The countdown is a carefully devised set of procedures ending with not only a successful launch but a successful mission. The countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur and is commonly used by NASA during the preparation for a rocket launch, and it include what milestones to watch for to ensure a successful result. During countdown, NASA’s team bring the rocket to the launch site and load it with the payload, while the Launch-center communicates with important sensors on the rocket. What checks does your small business have in place to make sure your product and or serv[...]

Are you find it hard to get your business found? Are you looking for a Local Area marketing Strategy that works? Local Area Marketing (LAM) is the process of identifying, designing and implementing a range of marketing initiatives in your local community that result in positive engagement with individuals, groups, organisations, local businesses, and both customers and affiliates to create and maintain a hometown advantage over your competitors. A successful Local Area Marketing should consist of a number of core elements such as: A local networking and affiliate relationship building strategy Local Google My Business presence, this is easy to set up, simply register for a google account and set up you g+ and get your business verified. Doing this and using Google plus will help[...]

Being customer focused does not mean you are being customer centric   In other words your business is either focused on how you can help your customer v’s how together your customers can help you build your business. When customers experience any brand, they always ask the question, “What’s in it for me?” before they purchase or engage. A customer-focused local area marketing strategy makes the answer(s) to this question obvious as it helps the franchise or local business to offer a reciprocally loyal experience. Although there is truth and necessity behind both marketing strategies, you have to give in order to get to build a reciprocal relationship between your strategic alliances and your target customers. Often this can take months of nurturing to yield results that y[...]

Do you want FREE MARKETING? Now you can when you provide your customers with Car Sunshades as a promotional giveaway.   Just imagine a street or carpark at the beach full of cars displaying your logo and at the same time your the hero for helping keep their car cool. For more information please call Tim on 1300 946 227 or email us at getconnected@workslocal.com.au For more low cost creative ideas for your business check out http://www.workslocal.com.au Follow our Facebook Page for more FREE MARKETING tips and tricks and local area marketing ideas.  

Drive traffic into your business and boost your sales with this jaw dropping promotion. Give your customers the chance to "win a stand up paddle board" with this unique local area marketing promotion that will have the locals talking about your business! Our package includes everything you winner will need including your logo on a high quality 10'4" SUP by Australian Shaper, Pressure Systems, carry bag, paddle and leg rope. You will also receive in store posters, a full social media marketing campaign, entry pads, terms and conditions for your website and permits. This will be limited by suburb so first in best dressed, contact Tim today to find out more information on 1300 946 227 or email us at getconnected@workslocal.com.au visit http://www.workslocal.com.au for more gre[...]

With so many marketing channels it can be confusing for businesses Do you understand what they are and how they impact your businesses marketing plan? Do you know what marketing channels you should be using to get that message to your target audience? Are you searching for local area marketing ideas and overwhelmed by all the possible options? In reality it should be simple and 10 years ago there were only a few choices, now it's a minefield of choice and confusion. Environment One strategy for your local area marketing ideas is to use narrowcast and concentrated marketing techniques such as sms or targeted social media ads, as opposed to broadcast marketing. Broadcast being traditional radio, print or TV that mass audiences will see. Another strategy is to focus on onl[...]